{"product_id":"marketing-with-exceptional-results-john-d-thome-9798754866218","title":"Marketing with Exceptional Results: 50 Real Life Lessons on How to Excel in Business-to-Business Marketing","description":"Learn the techniques and secrets used by a highly successful B2B marketeer to grow sales exponentially and achieve dominant market shares! The 46 marketing lessons in this book - all based on real experience and actual products - provide deep insight on how to execute creative growth strategies in highly competitive markets! Based upon the authors 40 years of experience, John Thome reveals his formulas for achieving market shares of 70-80 % while destroying the competition and generating continuous growth. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eHere is a sample of the many insights contained in the 46 marketing lessons in this book: \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e7 Criteria for GREAT new product names\u003cbr\u003e15 Essential components of a successful new product launch\u003cbr\u003e50 Ways to maximize trade show results\u003cbr\u003e8 common mistakes that destroy show results.\u003cbr\u003e5 Ways to use PR as a strategic marketing tool\u003cbr\u003e5 Essential requirements for closing orders\u003cbr\u003e4 Sales within every B2B sale\u003cbr\u003e9 Essential components of effective demonstrations\u003cbr\u003e19 Specific sales and marketing activities that you should NEVER do\u003cbr\u003e11 Rules for building and maintaining an effective website\u003cbr\u003eHow to develop an effective, competition destroying annual marketing plan.\u003cbr\u003e6 Components of highly effective web sites\u003cbr\u003eCompelling content - THE critical success factor for your website\u003cbr\u003e9 Ways to optimize results from your speaking opportunities.\u003cbr\u003e2 examples of new products and the comprehensive sales and marketing activities used to introduce them.\u003cbr\u003e4 examples of marketing alternatives to trade shows\u003cbr\u003e8 - examples of sales tools that REALLY sell \u003cp\u003e\u003c\/p\u003e\u003cb\u003eWHY THIS BOOK IS DIFFERENT AND UNIQUE: \u003c\/b\u003e\u003cbr\u003eThe book has been described as \"a biographical tell all, written by a Fly On the Wall that it Is entertaining from cover to cover\". It brings marketing to life and explains over the 8 chapters why it is so challenging, and yet so much fun! Throughout you will find the authors formulas for success - what the book's editor called his trade secrets. Everything is in color, because the book contains hundreds of illustrations and photos that help bring each subject to life and illustrate the lessons. It contains only real activities that were used, real products we sold and marketed all over the world. Every chapter is filled with example after example of actual marketing strategies and tactics used, and how and why they worked. The content in the 8 chapters of this book show exactly how to dominate your markets and achieve market shares of 70% or better. \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John D. Thome\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8754866219\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798754866218\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/24\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 204\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.91lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 8.00w x 0.43d","brand":"John D. Thome","offers":[{"title":"Paperback","offer_id":44053142110463,"sku":"9798754866218","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9202a925-021d-4dc2-b69b-0803bc5819c8.jpg?v=1685022651","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-with-exceptional-results-john-d-thome-9798754866218","provider":"WR Book House","version":"1.0","type":"link"}