{"product_id":"marketing-with-seminars-and-newsletters-herman-holtz-9780899300993","title":"Marketing with Seminars and Newsletters","description":"Marketing with Seminars and Newsletters is a guide and handbook to how and when to apply information transfer techniques to the marketing of sophisticated goods and services. It outlines the marketing problems best solved through the use of newsletters and seminars, the basics of organization and production, costs, planning guidelines, testing, and sources of support services. Considerable attention is given to practical implementation with tips on printing, mailing, promotion, advertising, pricing, worksheets, writing, public speaking, copyright, information sources, word processing, how to convert a sales presentation into a seminar, and more.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Herman Holtz,Unknown\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0899300995\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780899300993\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Praeger\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/22\/1986\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 246\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.28lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.52h x 6.54w x 0.97d","brand":"Herman Holtz","offers":[{"title":"Hardcover","offer_id":48087045832959,"sku":"9780899300993","price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0dfd1309-2aed-4923-b588-78421c492743.jpg?v=1769097988","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-with-seminars-and-newsletters-herman-holtz-9780899300993","provider":"WR Book House","version":"1.0","type":"link"}