{"product_id":"marketing-with-smart-machines-joerg-reinold-9781530554355","title":"Marketing with Smart Machines: Customer Interaction in the Algorithmic Economy","description":"\u003cp\u003eComputers beat humans in chess, Jeopardy  and the complex game of Go. They drive cars and give life-saving advice to doctors. We're poised on the brink of a new era of smart machines that will revolutionize all aspects of society-including marketing. \u003c\/p\u003e \u003cp\u003eInnovative start-ups are already harnessing the power of cognitive technology to enhance customer experience and automate the marketing process. To compete, established businesses will need to prepare themselves for the growing algorithmic economy. \u003c\/p\u003e \u003cp\u003e\u003ci\u003eMarketing with Smart Machines\u003c\/i\u003e guides marketing managers toward the exciting-and disruptive-opportunities offered by commercial use of artificial intelligence. Beginning with the digitalization of marketing, industry leaders Alexander Borek and Joerg Reinold investigate the three critical strengths of smart machines: omnipresence, cognition, and autonomy.\u003c\/p\u003e \u003cp\u003eSmart machine marketing is coming, but the industry will not transform overnight. Now is the time to prepare and overcome the barriers to adopting this powerful new marketing tool-from cultural resistance and social impact to concerns about data protection, cyber security, and digital ethics. \u003c\/p\u003e \u003cp\u003eYou cannot succeed by remaining stagnant in the face of change. Start your marketing transformation today to harness the full power of smart machines.\u003c\/p\u003e \u003cp\u003ePraise for \u003ci\u003eMarketing with Smart Machines\u003c\/i\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003eIf you want to thrive and survive in the new millennium, you have to read this book.\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBill Inmon, Computer Science Pioneer and Best Selling Author\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003eBorek and Reinold's book is a must read for marketing and business leaders. If you have already guessed AI and algorithmic systems are not magic, but you can't explain the concepts in a simple way yet, be sure you'll be able to after having read this.\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNicolas Filatieff, Head of Marketing, BNP Paribas Fortis\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003eThe next logical step beyond analytics for marketing is to use cognitive technologies to make many key decisions. This book is an excellent guide for marketing executives who need to adopt these technologies, and for marketing professionals who need to add value to them.\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThomas H. Davenport, Distinguished Professor, Babson College, Author of Competing on Analytics and No Humans Need Apply\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003eThis book is a good guide to a complex but increasingly relevant trend of ever smarter machines-an insightful and worthwhile read for those who want to understand the complex digital forces that continue to shape our everyday life.\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGerhard Fohringer, Head of Digital Strategy at Siemens\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003eA thought provoking, insightful and engaging text that explores the implications of Smart Machines for marketing. It's not just factories that will change through automation. Smart Machines will sweep the professions, changing fundamentally the way people work. This book is a great guide to what the future might hold.\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProfessor Andy Neely, Head, Institute for Manufacturing, University of Cambridge\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003eIf you are not yet convinced that IT decisions are increasingly driven by marketing professionals, this is your must-read to understand why and how it will happen.\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e Joachim Heel, Senior Vice President Sales at Zebra Technologies\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Joerg Reinold, Alexander Borek\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1530554357\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781530554355\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/26\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 194\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 0.41d","brand":"Joerg Reinold","offers":[{"title":"Paperback","offer_id":44067135422719,"sku":"9781530554355","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_73a1be05-d33b-41b4-ab30-96eb3287ce52.jpg?v=1685411405","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-with-smart-machines-joerg-reinold-9781530554355","provider":"WR Book House","version":"1.0","type":"link"}