{"product_id":"marketing-your-caps-aging-in-patrick-roden-9798302010063","title":"Marketing Your CAPS Aging in Place Business","description":"\u003cb\u003eMarketing Your Aging in Place CAPS Business\u003c\/b\u003e is your ultimate guide to mastering the art of aging-in-place marketing and establishing your business as \u003ci\u003ebest in class\u003c\/i\u003e. Packed with actionable strategies and innovative concepts, this book will transform the way you think about serving older adults in their homes.\u003cbr\u003eInside, you'll discover: \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eHow to think like an Aging-in-Place Contrarian: \u003c\/b\u003e Stand out in a crowded market with fresh perspectives.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe impact of Environmental Press: \u003c\/b\u003e Understand how EP affects older adults and how your designs can empower them.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eChoice Architecture for Aging in Place: \u003c\/b\u003e Learn to create options that benefit your clients and drive your business forward.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eWhy Design Matters (design for feeling): \u003c\/b\u003e Why thoughtful design is your best competitive advantage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePhotoVoice: \u003c\/b\u003e A new tool to connect with your clients and build rapport with them.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCAPS Chat Tips and More: \u003c\/b\u003e Get insider tips and creative ideas to enhance your business and achieve an ongoing steady stream of referral business.\u003c\/li\u003e\n\u003c\/ul\u003eWhether you're new to Certified Aging in Place Specialists (CAPS) or a seasoned professional, this book is brimming with tools and insights to position your business as the go-to solution for aging in place.\u003cbr\u003eDon't just compete-\u003cb\u003edominate\u003c\/b\u003e your market.\u003cbr\u003e\u003cb\u003ePick up your copy today and take the first step toward becoming a leader in the industry!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Patrick Roden\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798302010063\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/02\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 166\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.44lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.35d","brand":"Patrick Roden","offers":[{"title":"Paperback","offer_id":48588064915711,"sku":"9798302010063","price":9.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-your-caps-aging-in-patrick-roden-9798302010063","provider":"WR Book House","version":"1.0","type":"link"}