{"product_id":"marketing-your-practice-helen-elias-9781859463079","title":"Marketing Your Practice","description":"\u003cp\u003eOffers an overview of how best to approach the marketing of an architectural practice. This book includes topics ranging from defining a marketing strategy that meets your individual needs and budget, to creating a corporate identity, PR, advertising, and making successful award entries.\u003c\/p\u003e\u003cp\u003eThis is a practical and accessible overview of how best to approach the marketing of an architectural practice. Concise in style and comprehensive in scope: the topics range from defining a marketing strategy that meets your individual needs and budget, to creating a corporate identity, PR, advertising, and making successful award entries. This book draws on the experience and marketing skills of a range of industry insiders from successful architectural practices to award-winning design and advertising companies. This is a clear, hands-on approach that can help you give your practice the edge.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Helen Elias\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 185946307X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781859463079\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Riba Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/30\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 144\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Helen Elias","offers":[{"title":"Paperback","offer_id":48447997509887,"sku":"9781859463079","price":43.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_cd4b7df7-cb29-441b-9ca1-f1ddba94b041.jpg?v=1777236211","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-your-practice-helen-elias-9781859463079","provider":"WR Book House","version":"1.0","type":"link"}