{"product_id":"marketing-your-small-business-carolyn-tate-9781742168524","title":"Marketing Your Small Business","description":"\u003cp\u003e\u003cb\u003eCreated especially for the Australian customer \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAttract customers and ensure the ongoing success of your small business with this no-nonsense guide\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cb\u003eKnow your target market\u003c\/b\u003e -- identify your ideal customers, and what, how and why they buy\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eDevelop business and marketing plans\u003c\/b\u003e -- learn how to create them and why they're so important\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eBuild effective databases\u003c\/b\u003e -- develop a database that creates business for you, without the headaches\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eSolidify your branding\u003c\/b\u003e -- create a unique brand and keep it fresh and exciting\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eUnderstand the power of advertising\u003c\/b\u003e -- assess if it's right for your business and how to pick the right strategies\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eMaster publicity\u003c\/b\u003e -- get your business in the media with the right message\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eImplement relationship marketing\u003c\/b\u003e -- develop and maintain networks to create new opportunities\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eEmbrace websites and online marketing\u003c\/b\u003e -- build a website that drives customers to you, and use online tools and search engines to generate business\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Carolyn Tate\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1742168523\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781742168524\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e For Dummies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/19\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 392\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 7.30w x 1.20d","brand":"Carolyn Tate","offers":[{"title":"Paperback","offer_id":43984250929407,"sku":"9781742168524","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8d56ab16-ed97-46e8-a8fb-59a70add10a9.jpg?v=1683271311","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-your-small-business-carolyn-tate-9781742168524","provider":"WR Book House","version":"1.0","type":"link"}