{"product_id":"markets-of-one-b-joseph-pine-ii-9781578512386","title":"Markets of One: The New Frontier in Business Competition","description":"A collection of ten articles that chronicle the evolution of business competition from mass markets to markets of one - in other words, from creating standardized value through mass production to creating customer-unique value through mass customization.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e B. Joseph II Pine, James H. Gilmore, Gilmore\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1578512387\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781578512386\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harvard Business Review Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/01\/2000\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.17lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.44h x 6.42w x 0.89d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 11\/01\/2000 pg. 187","brand":"B. Joseph II Pine","offers":[{"title":"Hardcover","offer_id":44078444773631,"sku":"9781578512386","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0ff3304a-77b1-4448-b48b-b9c43b5ec4b0.jpg?v=1685475552","url":"https:\/\/www.whiterainbookhouse.com\/products\/markets-of-one-b-joseph-pine-ii-9781578512386","provider":"WR Book House","version":"1.0","type":"link"}