{"product_id":"married-to-the-brand-william-j-mcewen-9781595620057","title":"Married to the Brand: Why Consumers Bond with Some Brands for Life","description":"\u003cb\u003ePacked with stories and compelling discoveries from an impressive worldwide consumer database, \u003ci\u003eMarried to the Brand\u003c\/i\u003e reveals why consumers bond with some brands but not others. Looking through the all-important eyes of the consumer, it shows what companies must do to build enduring and profitable brand relationships.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eCompanies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, websites ... you name it. And they spend millions more trying to build their businesses through elaborate \"relationship management\" software. \u003cp\u003e\u003c\/p\u003eThe result? Most marketers still aren't emotionally connecting with consumers. \u003cp\u003e\u003c\/p\u003eSure, their strategies may draw raves, and their ads may win impressive awards at Cannes. They may even raise their brand awareness. But they too often fail to build enduring brand relationships. Put another way: Many marketers are great at wooing a \"first date\" with consumers -- yet lousy at creating a lasting marriage between buyer and brand. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eMarried to the Brand\u003c\/i\u003e tells the story of what makes profitable brand relationships work -- through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others. \u003cp\u003e\u003c\/p\u003eEmotions aren't simply warm, fluffy concepts. According to \u003ci\u003eMarried to the Brand\u003c\/i\u003e, which draws on 60 years of Gallup research into consumer psychology, emotional connections can be measured and managed. \u003ci\u003eMarried to the Brand\u003c\/i\u003e shows you how. This is a must-read for profit-obsessed marketers everywhere -- from the boardroom, where strategies are formulated, to the front lines, where employees \"live\" the brand every day.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e William J. McEwen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1595620052\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781595620057\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Gallup Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/01\/2005\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 144\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.86lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.10w x 0.68d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eBooklist\u003c\/i\u003e 11\/01\/2005 pg. 8","brand":"William J. McEwen","offers":[{"title":"Hardcover","offer_id":44227807346943,"sku":"9781595620057","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_581a32f8-1204-4731-97ee-778341c73d6e.jpg?v=1692810713","url":"https:\/\/www.whiterainbookhouse.com\/products\/married-to-the-brand-william-j-mcewen-9781595620057","provider":"WR Book House","version":"1.0","type":"link"}