{"product_id":"mass-advertising-as-social-forecast-jib-fowles-9780837185958","title":"Mass Advertising as Social Forecast: A Method for Future Research","description":"Fowles asserts that the appeals of mass advertising reflect the motivational state of the targeted audience and that these motivational states anticipate socio-cultural change. Using advertising of 1950, 1960, and 1970, Fowles determined that the unsatisfied motives of Americans do vary over time. From this data, he constructs a forecast of our socio-cultural state in 1980 and predicts an increasingly isolationist U.S.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jib Fowles,Robert Brent Fowles\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0837185955\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780837185958\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Praeger\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/11\/1976\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 156\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.50d","brand":"Jib Fowles","offers":[{"title":"Hardcover","offer_id":47965157097727,"sku":"9780837185958","price":75.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_672d2615-726f-497e-8e45-814d9beab153.jpg?v=1767278861","url":"https:\/\/www.whiterainbookhouse.com\/products\/mass-advertising-as-social-forecast-jib-fowles-9780837185958","provider":"WR Book House","version":"1.0","type":"link"}