{"product_id":"mass-appeal-justin-gest-9780190062187","title":"Mass Appeal: Communicating Policy Ideas in Multiple Media","description":"Public policy education is oriented around the development of innovative ideas for how to improve governance and make society better. However, it undervalues a critical tool for translating policy ideas into action: the ability to communicate ideas broadly, strategically, and effectively. Drawing on his past frustration with translating his research from academia to the public sphere, Justin Gest has written a primer for public policy students, researchers, and policy professionals on how to turn analyses and memos into clear and persuasive campaigns. This book outlines the principles, structure, and target audience for different media essential to policy communication. Including advice from practitioners and illustrative examples, Gest explains the indispensability of pithiness to clear communication and how to achieve it.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Justin Gest\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0190062185\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780190062187\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oxford University Press, USA\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/15\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.20h x 5.40w x 0.60d","brand":"Justin Gest","offers":[{"title":"Paperback","offer_id":43942722404607,"sku":"9780190062187","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_148afb9e-4ae6-4027-8258-7d181bd00698.jpg?v=1681493972","url":"https:\/\/www.whiterainbookhouse.com\/products\/mass-appeal-justin-gest-9780190062187","provider":"WR Book House","version":"1.0","type":"link"}