{"product_id":"mass-communication-theories-melvin-l-defleur-9780367533533","title":"Mass Communication Theories: Explaining Origins, Processes, and Effects","description":"\u003cp\u003eThe second edition of this innovative textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eEach chapter presents a specific theory, describing its basic structure in simple formal terms and providing an accessible summary of the research studies and scholarly writings from which it developed. It breaks each complex theory down into five or six interlinked basic propositions, making them easily digestible for students. This new edition includes up-to-date research; improved coverage of all theories presented; expanded treatments of theories such as cultivation theory, the spiral of silence, and framing; contemporary and social media examples; chapter discussion questions; and informative charts and figures. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eThis textbook serves as an accessible core text for undergraduate and graduate Mass Communication, Communication Theory, and Communication and Society courses.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Melvin L. DeFleur, Margaret H. DeFleur\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0367533537\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780367533533\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/03\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 356\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.76d","brand":"Melvin L. DeFleur","offers":[{"title":"Paperback","offer_id":44056528978175,"sku":"9780367533533","price":64.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d5c20e8e-e1f3-47ad-99b8-ea418752c2b1.jpg?v=1685041813","url":"https:\/\/www.whiterainbookhouse.com\/products\/mass-communication-theories-melvin-l-defleur-9780367533533","provider":"WR Book House","version":"1.0","type":"link"}