{"product_id":"mass-customisation-and-personalisation-in-poorang-piroozfar-9780415622837","title":"Mass Customisation and Personalisation in Architecture and Construction","description":"\u003cp\u003eChallenged by the recent economic crisis, the building and construction industry is currently seeking new orientation and strategies. Here mass customisation is uncovered as a key strategy in helping to meet this challenge. The term mass customisation denotes an offering that meets the demands of each individual customer, whilst still being produced with mass production efficiency. Today mass customisation is emerging from a pilot stage into a scalable and sustainable strategy...\u003c\/p\u003e\u003cp\u003eThe first dedicated publication of its kind, this book provides a forum for the concept within an applied and highly innovative context. The book includes contributions from some of the most prominent thinkers and practitioners in the field from across the world, including Kasper S. Vibaek, Steve Kendall, Martin Bechthold, Mitchell M. Tseng\u003cem\u003e, \u003c\/em\u003e and Masa Noguchi. Bringing together this panel of experts who have carried out research both in academia and practice, this book provides an overview of state-of-the-art practice related to the concept of customisation and personalisation within the built environment. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Poorang Piroozfar\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415622832\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415622837\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/27\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.14lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.80d","brand":"Poorang Piroozfar","offers":[{"title":"Hardcover","offer_id":48064938541311,"sku":"9780415622837","price":230.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ad016e55-fb35-4afc-8944-33af619d022b.jpg?v=1768672049","url":"https:\/\/www.whiterainbookhouse.com\/products\/mass-customisation-and-personalisation-in-poorang-piroozfar-9780415622837","provider":"WR Book House","version":"1.0","type":"link"}