{"product_id":"mass-customization-for-personalized-communication-constantinos-mourlas-9781605662602","title":"Mass Customization for Personalized Communication Environments: Integrating Human Factors","description":"Mass customization and personalization are widely appreciated as viable and promising strategies which aim to provide products and services that best serve individuals' personal needs with near mass production efficiency. Mass Customization for Personalized Communication Environments: Integrating Human Factors focuses on the customization of services and communication environments to advance user satisfaction and provide a total redefinition of the way goods and services are created or sold and customers and vendors interact. This authoritative collection of chapters offers relevant theoretical foundations, principles, methodologies, frameworks, and best practices within the field of research.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Constantinos Mourlas\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1605662607\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781605662602\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Information Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/31\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.20h x 8.70w x 0.70d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 02\/01\/2010 pg. 125","brand":"Constantinos Mourlas","offers":[{"title":"Hardcover","offer_id":47474140741887,"sku":"9781605662602","price":180.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c0110a3d-2e7a-4609-bd5d-beb69afa449c.jpg?v=1762315093","url":"https:\/\/www.whiterainbookhouse.com\/products\/mass-customization-for-personalized-communication-constantinos-mourlas-9781605662602","provider":"WR Book House","version":"1.0","type":"link"}