{"product_id":"mass-media-in-2025-erwin-k-thomas-9780313313981","title":"Mass Media in 2025: Industries, Organizations, People, and Nations","description":"\u003cp\u003eThe future of mass media may appear unpredictable and too complex to fathom, but \u003ci\u003eMass Media in 2025\u003c\/i\u003e takes a scholarly, theoretical approach to identifying trends and explaining their possibilities. Noted contributors approach a variety of media with a solid grounding in the history of each, and an eye for which may be vulnerable and which may thrive in the new technological age. Trends such as interactivity and niche building will affect everything from the newspaper to public relations, and this collection of essays provides a fascinating guide to where the next decades may take us. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eRegardless of the visual, aural, or printed form, \u003ci\u003eMass Media in 2025\u003c\/i\u003e illustrates the degree to which older media will have to incorporate the level of interaction and specialization offered by newer media if they are to survive. These effects can already be seen in the proliferation of television channels, in the ironic bent of advertising, in the rise of infotainment in news organizations. This book shows not only how all of this has come to be, but also, more importantly, where it will go.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Erwin K. Thomas\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0313313989\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780313313981\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Praeger\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/30\/2001\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 210\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.60h x 6.22w x 0.81d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 02\/01\/2002 pg. 195\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 09\/01\/2002 pg. 92","brand":"Erwin K. Thomas","offers":[{"title":"Hardcover","offer_id":47001146556671,"sku":"9780313313981","price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_fac50b98-319e-475f-b76b-23e337be2c01.jpg?v=1751600201","url":"https:\/\/www.whiterainbookhouse.com\/products\/mass-media-in-2025-erwin-k-thomas-9780313313981","provider":"WR Book House","version":"1.0","type":"link"}