{"product_id":"mass-media-research-roger-wimmer-9781133307334","title":"Mass Media Research: An Introduction","description":"Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Roger Wimmer, Joseph Dominick\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1133307337\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781133307334\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cengage Learning\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 496\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 7.20w x 0.80d","brand":"Roger Wimmer","offers":[{"title":"Paperback","offer_id":46721572274431,"sku":"9781133307334","price":250.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9daffe79-659a-49fc-bfa3-9d92265911f7.jpg?v=1742753266","url":"https:\/\/www.whiterainbookhouse.com\/products\/mass-media-research-roger-wimmer-9781133307334","provider":"WR Book House","version":"1.0","type":"link"}