{"product_id":"massive-transformative-purpose-arturo-benites-9798343799187","title":"Massive Transformative Purpose: A Practical Approach","description":"\u003cb\u003eTransform your organization and leave a legacy that impacts the world.\u003c\/b\u003e\u003cbr\u003eIs your company prepared to face the challenges of the future? In a constantly changing world, organizations that thrive are those that have a clear and transformative purpose. A \u003cb\u003eMassive Transformative Purpose (MTP)\u003c\/b\u003e is not just an inspiring statement, it is a powerful tool to guide innovation, generate resilience, and connect with customers, employees, and allies in a profound way.\u003cbr\u003eIn this fascinating book, Arturo Benites will guide you step by step to discover, create, and implement your own MTP.\u003cbr\u003eThroughout its chapters, you will learn to: \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIdentify the central purpose\u003c\/b\u003e of your organization.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAlign your team and organizational culture\u003c\/b\u003e with a common and mobilizing objective.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eIncorporate the MTP into your business model\u003c\/b\u003e, making it an integral part of every decision and operation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eMeasure the social, environmental, and economic impact\u003c\/b\u003e that your MTP generates\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eOvercome resistance to change \u003c\/b\u003eand scale your purpose to maximize global impact.\u003c\/li\u003e\n\u003c\/ul\u003eWith real examples, practical exercises, and useful tools, this book is an essential guide for leaders and entrepreneurs who want to go beyond financial success and leave a lasting mark.\u003cbr\u003e\u003cb\u003eDiscover how MTP can be the key to sustainable growth and long-term success.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Arturo Benites\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798343799187\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/19\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 108\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.51lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 8.00w x 0.22d","brand":"Arturo Benites","offers":[{"title":"Paperback","offer_id":48588177408255,"sku":"9798343799187","price":10.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/massive-transformative-purpose-arturo-benites-9798343799187","provider":"WR Book House","version":"1.0","type":"link"}