{"product_id":"master-data-management-david-loshin-9780123742254","title":"Master Data Management","description":"The key to a successful MDM initiative isn't technology or methods, it's people: the stakeholders in the organization and their complex ownership of the data that the initiative will affect.Master Data Management equips you with a deeply practical, business-focused way of thinking about MDM--an understanding that will greatly enhance your ability to communicate with stakeholders and win their support. Moreover, it will help you deserve their support: you'll master all the details involved in planning and executing an MDM project that leads to measurable improvements in business productivity and effectiveness.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David Loshin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0123742250\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780123742254\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Morgan Kaufmann Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/01\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 7.40w x 0.80d","brand":"David Loshin","offers":[{"title":"Paperback","offer_id":44634219118847,"sku":"9780123742254","price":60.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6f6f7737-43e7-41b1-9ac1-6ad9c49711ce.jpg?v=1703588171","url":"https:\/\/www.whiterainbookhouse.com\/products\/master-data-management-david-loshin-9780123742254","provider":"WR Book House","version":"1.0","type":"link"}