{"product_id":"master-data-management-practic-dalton-cervo-9780470910559","title":"Master Data Management Practic","description":"In this book, authors Dalton Cervo and Mark Allen show you how to implement Master Data Management (MDM) within your business model to create a more quality controlled approach. Focusing on techniques that can improve data quality management, lower data maintenance costs, reduce corporate and compliance risks, and drive increased efficiency in customer data management practices, the book will guide you in successfully managing and maintaining your customer master data. You'll find the expert guidance you need, complete with tables, graphs, and charts, in planning, implementing, and managing MDM.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dalton Cervo, Mark Allen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0470910550\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470910559\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/05\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.01lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.27h x 6.41w x 0.94d","brand":"Dalton Cervo","offers":[{"title":"Hardcover","offer_id":43919868363007,"sku":"9780470910559","price":75.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_d868cf0a-2d1b-4175-be1f-c13304b36ff5.jpg?v=1680812353","url":"https:\/\/www.whiterainbookhouse.com\/products\/master-data-management-practic-dalton-cervo-9780470910559","provider":"WR Book House","version":"1.0","type":"link"}