{"product_id":"master-of-influence-philip-stengel-9798281168625","title":"Master of Influence: The Psychology of Persuasion \u0026 Power","description":"\u003cp\u003eWhat separates top performers, charismatic leaders, and elite negotiators from everyone else? It's not luck-it's the ability to influence.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMaster of Influence\u003c\/b\u003e is a tactical, research-driven blueprint for ethical persuasion in business, leadership, and everyday life. Drawing from behavioral psychology, neuroscience, and case studies, Philip Stengel dissects the hidden mechanisms of influence-then shows you exactly how to use them.\u003c\/p\u003e\u003cp\u003eYou'll learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eApply Cialdini's six timeless principles of persuasion (Reciprocity, Social Proof, Scarcity, and more) in real-world settings\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eFrame ideas for maximum impact and shift perceptions through subtle psychological levers\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eHarness emotional drivers like empathy, fear, desire, and belonging to motivate action\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eCraft high-converting narratives and use storytelling as a strategic tool\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eMaster rhetoric-metaphors, repetition, and triplets-that anchor ideas in memory\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eUse silence, body language, and non-verbal communication to control the room\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eListen with precision and uncover objections before they're spoken\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eNegotiate like a pro with anchoring, strategic concessions, and BATNA positioning\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eBuild long-term credibility through consistency, expertise, and ethical persuasion\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eTold through the evolving journeys of Jake, a struggling salesman, and Sarah, a startup founder, \u003ci\u003eMaster of Influence\u003c\/i\u003e isn't fluff. It's a step-by-step system backed by peer-reviewed research and real-world applications.\u003c\/p\u003e\u003cp\u003eIf you're in sales, leadership, management, entrepreneurship, or simply want to become more persuasive without manipulation-this book is your playbook.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Philip Stengel\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798281168625\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/23\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 130\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.28d","brand":"Philip Stengel","offers":[{"title":"Paperback","offer_id":46962758156543,"sku":"9798281168625","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9ad8dd07-43ce-4818-9264-0da5b8086480.jpg?v=1750652441","url":"https:\/\/www.whiterainbookhouse.com\/products\/master-of-influence-philip-stengel-9798281168625","provider":"WR Book House","version":"1.0","type":"link"}