{"product_id":"master-the-essentials-michael-chase-9798853500594","title":"Master the Essentials: A How-to Guide for Capital Equipment Product Managers","description":"Are you looking for a book that shows you how to implement the most critical product management concepts, strategies, and methods? Are you looking for one written specifically for capital equipment product managers? \u003cp\u003e\u003c\/p\u003eYou can stop looking because you found it! \u003ci\u003eMaster the Essentials \u003c\/i\u003eshows you how to execute a capital equipment product manager's most important work. \u003cp\u003e\u003c\/p\u003eWith this book, you will learn how to: \u003cul\u003e\n\u003cli\u003eFulfill the product management role.\u003c\/li\u003e\n\u003cli\u003eGet off the sales-support treadmill.\u003c\/li\u003e\n\u003cli\u003eManage product line performance.\u003c\/li\u003e\n\u003cli\u003eExecute the product lifecycle.\u003c\/li\u003e\n\u003cli\u003eImplement a value-based strategy.\u003c\/li\u003e\n\u003cli\u003eConduct market intelligence.\u003c\/li\u003e\n\u003cli\u003eDevelop product strategy.\u003c\/li\u003e\n\u003cli\u003eCreate market requirements documents.\u003c\/li\u003e\n\u003cli\u003eMaximize your aftermarket business.\u003c\/li\u003e\n\u003cli\u003eBuild your sales kit.\u003c\/li\u003e\n\u003cli\u003eTrain your sales force.\u003c\/li\u003e\n\u003cli\u003eLocalize selling capability.\u003c\/li\u003e\n\u003cli\u003eLaunch new products.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eIt is all here, plus much more. This straightforward guide will help you produce winning products and excel as a capital equipment product manager.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael Chase\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 885350059X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798853500594\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/05\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 248\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.81lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.56d","brand":"Michael Chase","offers":[{"title":"Paperback","offer_id":44311513727231,"sku":"9798853500594","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c76f186c-81b5-401e-99da-589c7fb0f573.jpg?v=1695723186","url":"https:\/\/www.whiterainbookhouse.com\/products\/master-the-essentials-michael-chase-9798853500594","provider":"WR Book House","version":"1.0","type":"link"}