{"product_id":"mastering-influence-matt-morissen-9798255941810","title":"Mastering Influence: 10 Proven Strategies to Persuade with Purpose and Integrity","description":"\u003cbr\u003e\u003cb\u003e\u003ci\u003eMastering Influence\u003c\/i\u003e: \u003ci\u003e10 Proven Strategies to Persuade with Purpose and Integrity\u003c\/i\u003e\u003c\/b\u003e by Matt Morissen explores persuasion as an ethical, empathetic, and collaborative art form rather than a tool for manipulation. The book emphasizes that true influence is built on a foundation of \u003cb\u003egenuine rapport\u003c\/b\u003e and \u003cb\u003emutual respect\u003c\/b\u003e, aimed at creating \"win-win\" outcomes where both the influencer and the influenced are valued.\u003cbr\u003e\u003ci\u003eMastering Influence\u003c\/i\u003e breaks down 10 core strategies, starting with the psychological and emotional underpinnings of connection-such as \u003cb\u003eactive listening\u003c\/b\u003e, \u003cb\u003eemotional intelligence\u003c\/b\u003e, and \u003cb\u003esincerity\u003c\/b\u003e-before moving into specific techniques like \u003cb\u003estorytelling\u003c\/b\u003e, \u003cb\u003esocial proof\u003c\/b\u003e, and \u003cb\u003escarcity\u003c\/b\u003e. Morissen argues that by mastering these skills, individuals can inspire and lead others authentically in various contexts, from professional boardrooms to personal relationships.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Matt Morissen\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798255941810\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/11\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 370\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.41lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.77d","brand":"Matt Morissen","offers":[{"title":"Paperback","offer_id":50665430909183,"sku":"9798255941810","price":20.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/mastering-influence-matt-morissen-9798255941810","provider":"WR Book House","version":"1.0","type":"link"}