{"product_id":"mastering-pay-per-click-ppc-advertising-fred-f-9798306083780","title":"Mastering Pay-Per-Click (PPC) Advertising: Your Guide to Earning Money Online","description":"Pay-Per-Click (PPC) advertising is an online marketing strategy where advertisers pay a fee each\u003cbr\u003etime one of their ads is clicked. It's a model that allows you to bid for ad placement on platforms\u003cbr\u003elike search engines, websites, and social media, paying only when a potential customer interacts\u003cbr\u003ewith your ad by clicking on it. Essentially, you're buying visits to your website, rather than trying to\u003cbr\u003eearn them organically through search engine optimization (SEO).\u003cbr\u003ePPC campaigns can take many forms, including search ads, display ads, video ads, and social media\u003cbr\u003eads, depending on the platform you choose. The most commonly used PPC platform is Google Ads, \u003cbr\u003ewhere advertisers bid on keywords to have their ads shown on Google's search engine results page\u003cbr\u003e(SERP) and across Google's vast display network. But PPC ads can also be placed on other\u003cbr\u003eplatforms such as Bing Ads, Facebook Ads, Instagram, LinkedIn, and even Amazon, each with\u003cbr\u003eunique targeting and ad features.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Fred F\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798306083780\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/06\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 32\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.13lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.07d","brand":"Fred F","offers":[{"title":"Paperback","offer_id":48217717244159,"sku":"9798306083780","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f6d9fbba-b9a0-453a-86a6-e4aa648b720c.jpg?v=1771998979","url":"https:\/\/www.whiterainbookhouse.com\/products\/mastering-pay-per-click-ppc-advertising-fred-f-9798306083780","provider":"WR Book House","version":"1.0","type":"link"}