{"product_id":"mastering-search-analytics-brent-chaters-9781449302658","title":"Mastering Search Analytics: Measuring Seo, Sem and Site Search","description":"\u003cp\u003eMany companies still approach Search Engine Optimization (SEO) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategy--not just to improve your site's search rankings, but to attract the right people and increase your conversion rate. \u003c\/p\u003e\u003cp\u003eLearn how to measure, test, analyze, and interpret all of your search data with a wide array of analytic tools. Gain the knowledge you need to determine the strategy's return on investment. Ideal for search specialists, webmasters, and search marketing managers, Mastering Search Analytics shows you how to gain better traffic and more revenue through your search efforts. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eFocus on conversion and usability--not on driving larger volumes of traffic \u003c\/li\u003e\n\u003cli\u003eTrack the performance of your SEO and paid search keywords \u003c\/li\u003e\n\u003cli\u003eApply techniques to monitor what your competitors are doing \u003c\/li\u003e\n\u003cli\u003eUnderstand the differences between mobile and desktop search \u003c\/li\u003e\n\u003cli\u003eLearn how social media impacts your search rankings and results \u003c\/li\u003e\n\u003cli\u003eAudit your site for problems that can affect users and search spiders \u003c\/li\u003e\n\u003cli\u003eCreate dashboards and expanded reports for all of your search activities \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Brent Chaters\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1449302653\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781449302658\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e O'Reilly Media\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/22\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 400\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.41lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.17h x 6.99w x 1.01d","brand":"Brent Chaters","offers":[{"title":"Paperback","offer_id":48088292720895,"sku":"9781449302658","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_26645dc7-58ed-455e-bec0-8c87ffb3605f.jpg?v=1769104105","url":"https:\/\/www.whiterainbookhouse.com\/products\/mastering-search-analytics-brent-chaters-9781449302658","provider":"WR Book House","version":"1.0","type":"link"}