{"product_id":"mastering-the-art-of-branding-ephraim-osagie-oviawe-9798185169506","title":"Mastering the Art of Branding: A Practical Guide to Building a Timeless Brand That Leaves a Lasting Impact","description":"Previously published as Mastery the Art of Branding: A Comprehensive Guide To Timeless Branding That Leaves A Lasting Impact by Dr. Ephraim Osagie Oviawe. \u003cp\u003e\u003c\/p\u003eA brand is more than a logo. It is the promise people expect, the evidence they trust, and the experience they remember. This revised and expanded guide gives founders, creators, marketers, consultants, and business leaders a complete system for researching, positioning, designing, operating, and measuring a brand. \u003cp\u003e\u003c\/p\u003eAcross 28 practical chapters, readers learn to audit a current brand, define priority audiences, map competition, build positioning and messaging, create verbal and visual identity systems, direct photography and illustration, write useful image descriptions and alt text, protect claims and trademarks, align customer experience, govern assets, measure equity, manage rebrands, respond to crises, and complete a 90-day implementation plan. \u003cp\u003e\u003c\/p\u003eEach chapter includes a strategy diagram, worked example, six actions, eight worksheet prompts, an image descriptor, a caption, and context-specific alt text.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ephraim Osagie Oviawe\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798185169506\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/01\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 164\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.69lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.43d","brand":"Ephraim Osagie Oviawe","offers":[{"title":"Paperback","offer_id":50846700175615,"sku":"9798185169506","price":28.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/mastering-the-art-of-branding-ephraim-osagie-oviawe-9798185169506","provider":"WR Book House","version":"1.0","type":"link"}