{"product_id":"mastering-the-globalization-of-business-roger-cartwright-9781403921499","title":"Mastering the Globalization of Business","description":"The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late 20th and early 21st-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Roger Cartwright\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1403921490\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781403921499\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Publishing PLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/01\/2005\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 202\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.68lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.46d","brand":"Roger Cartwright","offers":[{"title":"Paperback","offer_id":47200660390143,"sku":"9781403921499","price":44.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_20ac73fd-652e-4334-ac82-653ae1f57226.jpg?v=1756787524","url":"https:\/\/www.whiterainbookhouse.com\/products\/mastering-the-globalization-of-business-roger-cartwright-9781403921499","provider":"WR Book House","version":"1.0","type":"link"}