{"product_id":"mastering-your-brand-personality-jason-cj-9798709723191","title":"Mastering Your Brand Personality: A Guidebook [Crafted For Brand Communicators]","description":"There is a great deal of rich insights found in research into the field of branding, brand communications and in particular, brand personality. Your brand has a personality, just like you! What we seek to achieve in this book is to break down complex research in this field and make it accessible and actionable for you. \u003cp\u003e\u003c\/p\u003eEach chapter or section ends with an Action segment, which will set you thinking and allow you to take charge beyond what you have just read. As a brand communicator, you are the one who is most in touch with the brand that you are managing or seeking to articulate to the world around you.\u003cp\u003e\u003cb\u003eCONTENTS \u003c\/b\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eIntroduction to brand personality\u003c\/li\u003e\n\u003cli\u003eBrand quality \u003c\/li\u003e\n\u003cli\u003eBrand attraction, loyalty and love\u003c\/li\u003e\n\u003cli\u003eLuxury branding\u003c\/li\u003e\n\u003cli\u003eCorporate personality\u003c\/li\u003e\n\u003cli\u003eBrand personality dilution \u003c\/li\u003e\n\u003cli\u003eBrand architecture\u003c\/li\u003e\n\u003c\/ol\u003eAuthored by co-founder of leading global communications powerhouse SYL+JAS (www.sylnjas.com), this book takes you on a deep dive to discover how much impact you can make by adjusting your brand personality traits and facets in a practical manner! \u003cp\u003e\u003c\/p\u003eConnect with our brand communications consultants at hello@sylnjas.com today. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eReadership: \u003c\/b\u003e Brand communications practitioners, advertisers, suits involved in branding, researchers and students in branding studies. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eISBN: \u003c\/b\u003e 9798709723191 \u003cp\u003e\u003c\/p\u003e\u003cb\u003eBIC\u003c\/b\u003e\u003cbr\u003eKJSA Advertising \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eBISAC\u003c\/b\u003e\u003cbr\u003eBUS043000\u003cb\u003e BUSINESS \u0026amp; ECONOMICS\u003c\/b\u003e \/ Marketing \/ General\u003cbr\u003eBUS002000\u003cb\u003e BUSINESS \u0026amp; ECONOMICS\u003c\/b\u003e \/ Advertising \u0026amp; Promotion\u003cbr\u003eBUS007000\u003cb\u003e BUSINESS \u0026amp; ECONOMICS\u003c\/b\u003e \/ Business Communication \/ General \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jason Cj\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798709723191\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/15\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 108\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.27lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.99h x 5.00w x 0.26d","brand":"Jason Cj","offers":[{"title":"Paperback","offer_id":48440488788223,"sku":"9798709723191","price":48.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_54bf5388-d0b1-4c53-9819-d923b6b150ba.jpg?v=1777182768","url":"https:\/\/www.whiterainbookhouse.com\/products\/mastering-your-brand-personality-jason-cj-9798709723191","provider":"WR Book House","version":"1.0","type":"link"}