{"product_id":"masters-of-craft-richard-e-ocejo-9780691165493","title":"Masters of Craft: Old Jobs in the New Urban Economy","description":"\u003cp\u003e\u003cb\u003eHow educated and culturally savvy young people are transforming traditionally low-status manual labor jobs into elite taste-making occupations\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn today's new economy--in which \"good\" jobs are typically knowledge or technology based--many well-educated and culturally savvy young men are instead choosing to pursue traditionally low-status manual labor occupations as careers. \u003ci\u003eMasters of Craft\u003c\/i\u003e looks at the renaissance of four such trades: bartending, distilling, barbering, and butchering. \u003cp\u003e\u003c\/p\u003eIn this in-depth and engaging book, Richard Ocejo takes you into the lives and workplaces of these people to examine how they are transforming these once-undesirable jobs into \"cool\" and highly specialized upscale occupational niches--and in the process complicating our notions about upward and downward mobility through work. He shows how they find meaning in these jobs by enacting a set of \"cultural repertoires,\" which include technical skills based on a renewed sense of craft and craftsmanship and an ability to understand and communicate that knowledge to others, resulting in a new form of elite taste-making. Ocejo describes the paths people take to these jobs, how they learn their chosen trades, how they imbue their work practices with craftsmanship, and how they teach a sense of taste to their consumers. \u003cp\u003e\u003c\/p\u003eFocusing on cocktail bartenders, craft distillers, upscale men's barbers, and whole-animal butcher shop workers in Manhattan, Brooklyn, and upstate New York, \u003ci\u003eMasters of Craft\u003c\/i\u003e provides new insights into the stratification of taste, gentrification, and the evolving labor market in today's postindustrial city.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Richard E. Ocejo\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0691165491\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780691165493\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Princeton University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/09\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.40w x 1.20d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 03\/01\/2017\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 03\/06\/2017\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 11\/01\/2017","brand":"Richard E. Ocejo","offers":[{"title":"Hardcover","offer_id":43946952491263,"sku":"9780691165493","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_708a6213-486d-4097-8da8-fd1d35e465b5.jpg?v=1681515880","url":"https:\/\/www.whiterainbookhouse.com\/products\/masters-of-craft-richard-e-ocejo-9780691165493","provider":"WR Book House","version":"1.0","type":"link"}