{"product_id":"masters-of-craft-richard-e-ocejo-9780691183190","title":"Masters of Craft: Old Jobs in the New Urban Economy","description":"In today's new economy--in which \"good\" jobs are typically knowledge or technology based--many well-educated and culturally savvy young people are instead choosing to pursue traditionally low-status manual labor occupations as careers. \u003ci\u003eMasters of Craft\u003c\/i\u003e looks at the renaissance of four such trades: bartending, distilling, barbering, and butchering. In this engaging book, Richard Ocejo takes you into the lives and workplaces of these people to examine how they are transforming once-undesirable jobs into \"cool\" and highly specialized upscale occupations. He shows how they find meaning in these jobs by enacting a set of \"cultural repertoires,\" resulting in a new form of elite taste-making. Focusing on cocktail bartenders, craft distillers, upscale men's barbers, and whole-animal butcher shop workers in Manhattan, Brooklyn, and upstate New York, \u003ci\u003eMasters of Craft \u003c\/i\u003eprovides new insights into the stratification of taste, the spread of gentrification, and the evolving labor market in today's postindustrial city.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Richard E. Ocejo\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0691183198\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780691183190\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Princeton University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/13\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.70w x 1.00d","brand":"Richard E. Ocejo","offers":[{"title":"Paperback","offer_id":43925628780799,"sku":"9780691183190","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_b22c86d9-0775-4700-8de0-874d671cb083.jpg?v=1681078402","url":"https:\/\/www.whiterainbookhouse.com\/products\/masters-of-craft-richard-e-ocejo-9780691183190","provider":"WR Book House","version":"1.0","type":"link"}