{"product_id":"mattership-bill-crouch-9798234126252","title":"Mattership: Making Donors Feel They Matter","description":"\u003cp\u003eWhy do some donors give once, while others become deeply committed champions of a mission?\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eMattership\u003c\/em\u003e, veteran fundraiser Bill Crouch explores a simple but powerful truth: people are far more likely to give generously and stay engaged when they genuinely feel that they matter.\u003c\/p\u003e\u003cp\u003eToo often, fundraising becomes transactional-focused on targets, campaigns, and closing the next gift. But lasting generosity is built on something deeper: meaningful human connection.\u003c\/p\u003e\u003cp\u003eDrawing from decades of fundraising experience, Crouch introduces the Mattership(TM) framework, a relationship-first approach that helps fundraisers move beyond scripts and strategies to create authentic donor engagement. Through practical insights, proven principles, and immediately applicable tools, \u003cem\u003eMattership\u003c\/em\u003e equips readers to build stronger donor relationships, inspire greater generosity, and rediscover the deeper purpose behind their work.\u003c\/p\u003e\u003cp\u003eWhether you're a seasoned development professional, nonprofit leader, advancement officer, or someone new to fundraising, this book offers a refreshing and effective approach to cultivating support that lasts.\u003c\/p\u003e\u003cp\u003eBecause when people know they matter, they respond differently.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bill Crouch\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798234126252\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Legacy Scribes Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/17\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 96\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.23lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.20d","brand":"Bill Crouch","offers":[{"title":"Paperback","offer_id":48871447986431,"sku":"9798234126252","price":15.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/mattership-bill-crouch-9798234126252","provider":"WR Book House","version":"1.0","type":"link"}