{"product_id":"maverick-dennis-broe-9780814339169","title":"Maverick","description":"\u003cp\u003e \u003cb\u003eDemonstrates how \u003ci\u003eMaverick, \u003c\/i\u003e \"The Legend of the West,\" fractured, altered, or undermined nearly every Western code and myth.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eAiring on ABC from 1957 to 1962, \u003ci\u003e Maverick\u003c\/i\u003e appeared at a key moment in television Western history and provided a distinct alternative to the genre's usual moralistic lawmen in its hero, Bret Maverick. A non-violent gambler and part-time con man, Maverick's principles revolved around pleasure and not power, and he added humor, satire, and irony to the usually grim-faced Western. In this study of \u003ci\u003eMaverick, \u003c\/i\u003eauthor Dennis Broe details how the popular series mocked, altered, and undermined the characteristics of other popular Westerns, like \u003ci\u003eGunsmoke\u003c\/i\u003e and \u003ci\u003eBonanza.\u003c\/i\u003e Broe highlights the contributions made by its creators, its producer, Roy Huggins, and its lead actor, James Garner, to a format that was described as \"the American fairy tale.\" \u003c\/p\u003e\u003cp\u003eBroe describes how Garner and Huggins struck blows against a feudal studio system that was on its last legs in cinema but was being applied even more rigidly in television. He considers \u003ci\u003eMaverick\u003c\/i\u003e as a place where multiple counter-cultural discourses converged--including Baudelaire's Flaneur, Guy DeBord's Situationists, and Jack Kerouc's Beats--in a form that was acceptable to American households. Finally, Broe shows how the series' validation of Maverick's outside-the-law status punctured the Cold War rhetoric promoted by the \"adult\" Western. Broe also highlights the series' female con women or\u003ci\u003e flaneuses, \u003c\/i\u003e who were every bit the equal of their male counterparts and added additional layers to the traditional schoolteacher\/showgirl Western dichotomy. \u003c\/p\u003e\u003cp\u003eBroe demonstrates the progressive nature of \u003ci\u003eMaverick \u003c\/i\u003eas it worked to counter the traditional studio mode of production, served as a locus of counter-cultural trends, and would ultimately become the lone outpost of anti-Cold War and anti-establishment sentiments within the Western genre. \u003ci\u003eMaverick\u003c\/i\u003e fans and scholars of American television history will enjoy this close look at the classic series.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dennis Broe\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0814339166\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780814339169\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wayne State University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/15\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 136\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.00h x 5.09w x 0.09d","brand":"Dennis Broe","offers":[{"title":"Paperback","offer_id":43926428254463,"sku":"9780814339169","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_2de9aea9-064c-45ea-a91d-469bf598d151.jpg?v=1681083035","url":"https:\/\/www.whiterainbookhouse.com\/products\/maverick-dennis-broe-9780814339169","provider":"WR Book House","version":"1.0","type":"link"}