{"product_id":"maximizing-linkedin-for-business-growth-neal-schaffer-9798994077917","title":"Maximizing LinkedIn for Business Growth, Updated and Expanded: A Practical Guide to Building Your Brand and Driving Results","description":"\u003cp\u003eLinkedIn has over one billion users. But most professionals are still treating it like a digital resume-uploading their work history, connecting with a few colleagues, and hoping opportunities magically appear.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThey don't.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eMaximizing LinkedIn for Business Growth\u003c\/em\u003e shows you how to transform LinkedIn from a passive profile into an active engine for building your brand, attracting clients, and creating real business opportunities.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis updated and expanded 2nd edition delivers 70% more content than the original, with new chapters and strategies specifically designed for today's LinkedIn-including how to leverage AI without losing your authentic voice.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat You'll Learn: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOptimize your profile to get found by the right people\u003c\/li\u003e\n\u003cli\u003eCreate content that builds thought leadership and drives engagement\u003c\/li\u003e\n\u003cli\u003eGenerate leads through social selling without being pushy\u003c\/li\u003e\n\u003cli\u003eTurn connections into genuine professional relationships\u003c\/li\u003e\n\u003cli\u003eNavigate LinkedIn's free vs. paid features to maximize your ROI\u003c\/li\u003e\n\u003cli\u003eUse AI tools strategically with the exclusive ASKNEAL(TM) Framework\u003c\/li\u003e\n\u003cli\u003eBuild a personal CRM system so opportunities don't slip through the cracks\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat's New in This Edition: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eA complete chapter on AI and the ASKNEAL(TM) Framework for using ChatGPT on LinkedIn\u003c\/li\u003e\n\u003cli\u003eA new chapter on personal CRM and relationship management\u003c\/li\u003e\n\u003cli\u003eReal-world case studies showing these strategies in action\u003c\/li\u003e\n\u003cli\u003eUpdated guidance on LinkedIn's latest features and algorithm\u003c\/li\u003e\n\u003cli\u003eFive bonus resources including checklists, templates, and frameworks\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis isn't theory. It's a practical, step-by-step playbook built from 15+ years of hands-on LinkedIn experience, refined through speaking in front of thousands, a decade of corporate trainings and teaching hundreds of professionals at UCLA Extension and Rutgers Business School, and battle-tested with real clients.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYour next client, business partner, or career opportunity is already on LinkedIn. This book shows you exactly how to find them.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Neal Schaffer\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798994077917\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Pdca Social\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/02\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 156\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.84lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.44d","brand":"Neal Schaffer","offers":[{"title":"Hardcover","offer_id":48443151810815,"sku":"9798994077917","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ee6df7dd-bc7a-4200-9f0b-3a8b04a50f51.jpg?v=1777202183","url":"https:\/\/www.whiterainbookhouse.com\/products\/maximizing-linkedin-for-business-growth-neal-schaffer-9798994077917","provider":"WR Book House","version":"1.0","type":"link"}