{"product_id":"mba-marketing-malcolm-mcdonald-9781137300294","title":"MBA Marketing","description":"This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Malcolm McDonald, Ailsa Kolsaker\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1137300299\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781137300294\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Red Globe Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/11\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 544\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 1.00d","brand":"Malcolm McDonald","offers":[{"title":"Paperback","offer_id":43924163002623,"sku":"9781137300294","price":89.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_24297acb-cf13-4f5b-93ba-fd52557c872f.jpg?v=1681068841","url":"https:\/\/www.whiterainbookhouse.com\/products\/mba-marketing-malcolm-mcdonald-9781137300294","provider":"WR Book House","version":"1.0","type":"link"}