{"product_id":"mbius-media-jeffrey-a-tolbert-9781646426027","title":"M?bius Media: Popular Culture, Folklore, and the Folkloresque","description":"\u003ci\u003eM?bius Media\u003c\/i\u003e explores the interplay of popular and traditional cultures, reminding readers that expressive cultural forms are never mutually exclusive but exist in a state of creative tension and interconnection, merging and (re)defining one another. With this insightful volume, editors Jeffrey Tolbert and Michael Dylan Foster build on their earlier work, \u003ci\u003eThe Folkloresque\u003c\/i\u003e, by considering how folklore is understood and mobilized within a variety of popular discourses and commercial marketplaces. \u003cp\u003e\u003c\/p\u003e The collection challenges readers to consider the stakes of labeling something as \u003ci\u003efolklore\u003c\/i\u003e or \u003ci\u003efolk\u003c\/i\u003e. It demonstrates the rhetorical and political potency of ideas such as traditionality, heritage, and community in storytelling venues (including films, games, and even podcasts), in the construction and policing of genres, and in the selling of commodities. By interrogating popular media and expressions that make use of ideas such as folklore, tradition, authenticity, and heritage, \u003ci\u003eM?bius Media\u003c\/i\u003e further develops the theoretical applicability of the folkloresque concept and encourages productive interdisciplinary dialogue. Through the lens of the folkloresque, scholars can better see the hidden ideologies that inform the marketplace and influence contemporary modes of communication. \u003cp\u003e\u003c\/p\u003e This interdisciplinary work will appeal to scholars and students of cultural studies, media studies, popular culture, literature, anthropology, and related areas.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jeffrey A. Tolbert\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1646426029\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781646426027\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Utah State University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/15\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 370\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.90d","brand":"Jeffrey A. Tolbert","offers":[{"title":"Paperback","offer_id":46024965980415,"sku":"9781646426027","price":36.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b09bb2de-6177-48e1-bfdd-2dddafea804f.jpg?v=1723129645","url":"https:\/\/www.whiterainbookhouse.com\/products\/mbius-media-jeffrey-a-tolbert-9781646426027","provider":"WR Book House","version":"1.0","type":"link"}