{"product_id":"mcluhan-for-beginners-w-terrence-gordon-9781934389751","title":"McLuhan for Beginners","description":"\u003cp\u003eMarshall McLuhan was one of the most brilliant and original thinkers of the 20th century. He was so far ahead of his time that he predicted the future and offered a critique of human behavior in a media saturated world that is perhaps more valuable in today's Internet age than it was in his own time.\u003c\/p\u003eMcLuhan pioneered the study of Media, unified Art and Science, and warned us about the perils of a televised, computerized, famous-for-15-minutes, social media world. A world where we would live in each other's faces, and become so alike, so isolated, so anonymous that violence would become a scream of identity, a way of saying, I am not invisible. McLuhan tried to teach us to guard against these dehumanizing, debasing effects of technology, and a thousand other things, but we got reality television anyway.\u003cp\u003eThe centennial celebration of McLuhan's life and the re-release of his books has led to a surge of new interest in his thinking and teachings. \u003ci\u003eMcLuhan For Beginners\u003c\/i\u003e provides an essential introduction that is clear, comprehensive, and easy to remember. It is full of wise and witty art by Susan Willmarth that is a perfect match to W. Terrence Gordon's writing. McLuhan envisioned the media generated Global Village before it existed, and no one since McLuhan has described its allure and pitfalls better.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e W. Terrence Gordon\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1934389757\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781934389751\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e For Beginners\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/30\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 160\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 0.40d","brand":"W. Terrence Gordon","offers":[{"title":"Paperback","offer_id":44075167023359,"sku":"9781934389751","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a9561426-46a1-4196-84a6-2d866f41487e.jpg?v=1685457989","url":"https:\/\/www.whiterainbookhouse.com\/products\/mcluhan-for-beginners-w-terrence-gordon-9781934389751","provider":"WR Book House","version":"1.0","type":"link"}