{"product_id":"mcluhan-in-reverse-lance-strate-9781433182464","title":"McLuhan in Reverse: His General Theory of Media (GToM)","description":"\u003cp\u003eDespite McLuhan's claim that he did not work from a theory, his body of work in fact constitutes a theory that Robert K. Logan calls his General Theory of Media (GToM), characterized by a number of reversals.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lance Strate, Robert K. Logan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1433182467\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781433182464\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Peter Lang Inc., International Academic Publi\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/23\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 146\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.35d","brand":"Lance Strate","offers":[{"title":"Paperback","offer_id":44127665848575,"sku":"9781433182464","price":42.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b444b2fc-bde6-459a-90ab-a397876885ea.jpg?v=1687454546","url":"https:\/\/www.whiterainbookhouse.com\/products\/mcluhan-in-reverse-lance-strate-9781433182464","provider":"WR Book House","version":"1.0","type":"link"}