{"product_id":"mcquails-media-and-mass-communication-denis-mcquail-9781473902503","title":"McQuail's Media and Mass Communication Theory","description":"\u003cp\u003e\u003cem\u003e\"What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained.\" \u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e Professor Sonia Livingstone \u003c\/strong\u003e \u003cstrong\u003e Department of Media and Communications, London School of Economics and Political Science \u003c\/strong\u003e \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e \u003cp\u003eNow in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research, offering a uniquely comprehensive and balanced guide. It maintains the narrative of earlier editions into the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today.\u003cbr\u003e\u003cbr\u003eNew to this edition: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eAn increased focus on conceptualizing 'mass' media and communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication.\u003c\/li\u003e \u003cli\u003eFurther discussion of the ethics of media and mass communication in all chapters.\u003c\/li\u003e \u003cli\u003eInclusion of a diverse and global range of voices, histories and examples from across the field.\u003c\/li\u003e \u003cli\u003eMore detailed attention to the way media industries work and what it is like to make all kinds of media, including but not limited to: journalism, advertising, film, television, and digital games.\u003c\/li\u003e \u003cli\u003eNew and revised material, including a new chapter \"A Canon of Media Effects\", bringing together Social-Cultural Effects \u0026amp; News, Public Opinion and Political Communication, helping the reader to rethink and reframe the whole idea of media effects and influence.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eA vitally important resource for all students of Media and Mass Communication in the 21st century.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Denis McQuail, Mark Deuze\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1473902509\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781473902503\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/20\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 688\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 3.04lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 7.50w x 1.44d","brand":"Denis McQuail","offers":[{"title":"Hardcover","offer_id":43978343121151,"sku":"9781473902503","price":216.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_56988a06-2c65-4938-9b3d-b210da4a1de1.jpg?v=1683241007","url":"https:\/\/www.whiterainbookhouse.com\/products\/mcquails-media-and-mass-communication-denis-mcquail-9781473902503","provider":"WR Book House","version":"1.0","type":"link"}