{"product_id":"mcu-joanna-robinson-9781631497513","title":"MCU: The Reign of Marvel Studios","description":"Marvel Entertainment was a moribund toymaker not even twenty years ago. Today, Marvel Studios is the dominant player both in Hollywood and in global pop culture. How did an upstart studio conquer the world? In \u003cem\u003eMCU\u003c\/em\u003e, beloved culture writers Joanna Robinson, Dave Gonzales, and Gavin Edwards draw on more than a hundred interviews with actors, producers, directors, and writers to present the definitive chronicle of Marvel Studios and its sole, ongoing production, the Marvel Cinematic Universe. For all its outward success, the studio was forged by near-constant conflict, from the contentious hiring of Robert Downey Jr. for its 2008 debut, \u003cem\u003eIron Man\u003c\/em\u003e, all the way up to the disappointment of \u003cem\u003eAnt-Man and the Wasp: Quantumania\u003c\/em\u003e and shocking departures of multiple Marvel executives in 2023. Throughout, the authors demonstrate that the original genius of Marvel was its resurrection and modification of Hollywood's old studio system. But will it survive its own spectacular achievements? Dishy and authoritative, \u003cem\u003eMCU\u003c\/em\u003e is the first book to tell the Marvel Studios story in full--and an essential, effervescent account of American mass culture.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Joanna Robinson, Dave Gonzales, Gavin Edwards\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1631497510\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781631497513\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Liveright Publishing Corporation\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/10\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 528\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.71lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.50h x 6.55w x 1.34d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 07\/01\/2023\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 08\/28\/2023\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 10\/01\/2023 pg. 126","brand":"Joanna Robinson","offers":[{"title":"Hardcover","offer_id":44133662261503,"sku":"9781631497513","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b5aa048d-4f40-40c6-82e1-38f09ee7cd45.jpg?v=1687487474","url":"https:\/\/www.whiterainbookhouse.com\/products\/mcu-joanna-robinson-9781631497513","provider":"WR Book House","version":"1.0","type":"link"}