{"product_id":"measurement-in-marketing-naresh-k-malhotra-9781800436312","title":"Measurement in Marketing","description":"Measurement in Marketing is built to provide a state-of-the-art discussion of current topics in measurement and deepen readers' appreciation of the fundamental role of measurement in empirical research in marketing.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Naresh K. Malhotra\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1800436319\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781800436312\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Emerald Publishing Limited\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/12\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.70d","brand":"Naresh K. Malhotra","offers":[{"title":"Hardcover","offer_id":44074887839999,"sku":"9781800436312","price":122.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6245c1aa-de73-4b46-9e02-fc878cf27ca3.jpg?v=1685456355","url":"https:\/\/www.whiterainbookhouse.com\/products\/measurement-in-marketing-naresh-k-malhotra-9781800436312","provider":"WR Book House","version":"1.0","type":"link"}