{"product_id":"measurement-of-sensory-and-cultural-alexander-walter-van-laack-9783936624250","title":"Measurement of Sensory and Cultural Influences on Haptic Quality Perception of Vehicle Interiors","description":"The success of today's products is no longer only determined by their technical superiority, but especially by subjective factors, such as the perceived quality. For several years now, this trend has been also present in the automotive industry. Currently, the perceived quality is one of the most important purchasing criteria, which is strongly influenced by visual and haptic perception, as well as culture. In order to improve the customers' percep¬tion of car interiors and to support the communication between the automotive manufac¬turers and their suppliers, it is crucial to implement measurement methodologies, which can quantify the customer perceived quality through measurement values.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alexander Walter Van Laack\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3936624259\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783936624250\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Van Laack Gmbh\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/26\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 280\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.74lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.59d","brand":"Alexander Walter Van Laack","offers":[{"title":"Paperback","offer_id":48446440112383,"sku":"9783936624250","price":53.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_05b53987-9498-4ab1-b887-8ad479c0291b.jpg?v=1777224644","url":"https:\/\/www.whiterainbookhouse.com\/products\/measurement-of-sensory-and-cultural-alexander-walter-van-laack-9783936624250","provider":"WR Book House","version":"1.0","type":"link"}