{"product_id":"measuring-consumer-behavior-in-hospitality-clia-m-q-ramos-9781668466087","title":"Measuring Consumer Behavior in Hospitality for Enhanced Decision Making","description":"To improve the hospitality and tourism services provided to customers, it is necessary for managers to acquire knowledge about their customers' and prospects' journeys in order to give back to customers in the form of new offerings such as adequate products, services, and user design experiences according to the characteristics of potential consumers. Only in this way will it be possible to innovate consumer experience in the hospitality sector. Measuring Consumer Behavior in Hospitality for Enhanced Decision Making studies online consumer behavior along with other complementary marketing, hospitality, and tourism disciplines, thus gaining a holistic view of the current consumption during the COVID-19 context, which led to structural changes during the digital customer journey touchpoints. Covering topics such as e-commerce websites, price-setting strategies, and intellectual capital, this premier reference source is ideal for entrepreneurs, executives, managers, business leaders, government officials, marketers, students and educators of higher education, librarians, researchers, and academicians.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e C駘ia M. Q. Ramos\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1668466082\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781668466087\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e IGI Global\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/11\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 324\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.66lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.68d","brand":"C駘ia M. Q. Ramos","offers":[{"title":"Paperback","offer_id":44829479076095,"sku":"9781668466087","price":170.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4079a66e-0352-4cb3-93a6-413da38bbd74.jpg?v=1708450917","url":"https:\/\/www.whiterainbookhouse.com\/products\/measuring-consumer-behavior-in-hospitality-clia-m-q-ramos-9781668466087","provider":"WR Book House","version":"1.0","type":"link"}