{"product_id":"measuring-innovation-technology-acceptance-gordon-c-ii-bruner-9781499123500","title":"Measuring Innovation \u0026 Technology Acceptance","description":"There is little doubt that the health of economies in the modern world depend heavily on new products being routinely introduced and readily accepted by consumers. Given that, a book is ripe for development that provides consumer insight researchers with reliable measures that have been used by social scientists in the study of the adoption of innovations. This book contains descriptions and reviews of 30 multi-item scales that are especially relevant to the study of consumers' thoughts and behaviors regarding innovations, particularly those of a high-tech nature. Each review in the book has information about a scale's source, its psychometric quality, examples of who has used it in empirical research, and the questions\/statements that compose the measure.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gordon C. II Bruner\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1499123507\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781499123500\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/19\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 76\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.16d","brand":"Gordon C. II Bruner","offers":[{"title":"Paperback","offer_id":44616655634687,"sku":"9781499123500","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8c9d8e7f-6a10-4cbc-8291-9b16cc2d0b0f.jpg?v=1703021565","url":"https:\/\/www.whiterainbookhouse.com\/products\/measuring-innovation-technology-acceptance-gordon-c-ii-bruner-9781499123500","provider":"WR Book House","version":"1.0","type":"link"}