{"product_id":"media-advocacy-public-health-lawrence-wallack-9780803942899","title":"Media Advocacy \u0026 Public Health","description":"\u003cp\u003eHow we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio and in the newspapers. Often, crucial issues of public health policy are debated and decided on only after they are made visible by the media. \u003c\/p\u003e \u003cp\u003eThe concept of media advocacy as a central strategy for the prevention of public health problems is discussed in this book. Traditional communication strategies like social marketing focus on giving people a message; media advocacy gives people a voice. The book lays out the theoretical framework and practical guidelines to successful media advocacy strategies and includes case studies on such vital issues as AIDS and alcohol abuse. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lawrence Wallack\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0803942893\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780803942899\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/07\/1993\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.89lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.03h x 6.06w x 0.62d","brand":"Lawrence Wallack","offers":[{"title":"Paperback","offer_id":45478937231615,"sku":"9780803942899","price":151.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_fd7bbd88-25d0-4544-8155-4053d13d85e3.jpg?v=1715935999","url":"https:\/\/www.whiterainbookhouse.com\/products\/media-advocacy-public-health-lawrence-wallack-9780803942899","provider":"WR Book House","version":"1.0","type":"link"}