{"product_id":"media-analytics-amy-jo-coffey-9781138581036","title":"Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century","description":"\u003cp\u003eThis textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using datasets that present real and hypothetical scenarios for students to work through.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eMedia Analytics\u003c\/em\u003e introduces the key principles of media economics and management. It outlines how to interpret and present results, the principles of data visualization and storytelling, and the basics of research design and sampling. Although shifting technology makes measurement and analytics a dynamic space, this book takes an evergreen, conceptual approach, reminding students to focus on the principles and foundations that will remain constant.\u003c\/p\u003e \u003cp\u003eAimed at upper-level students in the fast-growing area of media analytics in a cross-platform world, students using this text will learn how to find the stories in the data and how to present those stories in an engaging way to others.\u003c\/p\u003e \u003cp\u003eInstructor and Student Resources include an Instructor's Manual, discussion questions, short exercises, and links to additional resources. They are available online at www.routledge.com\/cw\/hollifield.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ann Hollifield, Amy Jo Coffey\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138581038\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138581036\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/27\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 416\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.66lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 1.00d","brand":"Ann Hollifield","offers":[{"title":"Hardcover","offer_id":45476977475839,"sku":"9781138581036","price":170.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0ba961f0-35ec-4fd1-b056-e3a7c24da7e7.jpg?v=1715918709","url":"https:\/\/www.whiterainbookhouse.com\/products\/media-analytics-amy-jo-coffey-9781138581036","provider":"WR Book House","version":"1.0","type":"link"}