{"product_id":"media-argumentation-douglas-walton-9780521700306","title":"Media Argumentation: Dialectic, Persuasion and Rhetoric","description":"Media argumentation is a powerful force in our lives. From political speeches to television commercials to war propaganda, it can effectively mobilize political action, influence the public, and market products. This book presents a new and systematic way of thinking about the influence of mass media in our lives, showing the intersection of media sources with argumentation theory, informal logic, computational theory, and theories of persuasion. Using a variety of case studies that represent arguments that typically occur in the mass media, Douglas Walton demonstrates how tools recently developed in argumentation theory can be usefully applied to the identification, analysis, and evaluation of media arguments.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Douglas Walton\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0521700302\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780521700306\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cambridge University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/24\/2007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 404\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.17lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.43h x 5.85w x 0.72d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 02\/01\/2008 pg. 7","brand":"Douglas Walton","offers":[{"title":"Paperback","offer_id":43920054223103,"sku":"9780521700306","price":47.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_ef2c6cb7-ba0a-4797-a2dd-b801233f33bc.jpg?v=1680813344","url":"https:\/\/www.whiterainbookhouse.com\/products\/media-argumentation-douglas-walton-9780521700306","provider":"WR Book House","version":"1.0","type":"link"}