{"product_id":"media-franchising-derek-johnson-9780814743485","title":"Media Franchising: Creative License and Collaboration in the Culture Industries","description":"\u003cp\u003e\"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry.\" \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e--Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public Interest \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cbr\u003eWhile immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising--a dynamic process in which media workers from different industrial positions shared in and reproduced familiar cultureacross television, film, comics, games, and merchandising. \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003eIn Media Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. Challenging connotations of homogeneity, Johnson shows how the cultural and industrial logic of franchising has encouraged media industries to reimagine creativity as an opportunity for exchange among producers, licensees, and evenconsumers. Drawing on case studies and interviews with media producers, he reveals the meaningful identities, cultural hierarchies, and struggles for distinction that accompany collaboration within these production networks.\u003cbr\u003eMedia Franchising \u003cbr\u003eprovides a nuanced portrait of the collaborative cultural production embedded in both the media\u003cbr\u003eindustries and our own daily lives.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Derek Johnson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 081474348X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780814743485\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e New York University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/22\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 300\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 1.00d","brand":"Derek Johnson","offers":[{"title":"Paperback","offer_id":46545654710527,"sku":"9780814743485","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_fea4c445-c3de-447c-8aad-c2b07f76beed.jpg?v=1738183012","url":"https:\/\/www.whiterainbookhouse.com\/products\/media-franchising-derek-johnson-9780814743485","provider":"WR Book House","version":"1.0","type":"link"}