{"product_id":"media-from-chaos-to-clarity-judy-ungar-franks-9798216367376","title":"Media from Chaos to Clarity and Back Again","description":"\u003cp\u003e\u003cb\u003eAn essential guide to how today's media ecosystems work and why they matter.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eExploring the evolution of media from the analog to the digital world, this book applies established theory and time-tested frameworks such as the Five Global Truths and the 3Cs (Consumers, Content, and Channels) to help readers make sense of today's turbulent media landscape. The digital media landscape is more complex than ever, with platforms becoming dominant gatekeepers, audience attention increasingly fragmenting, and business models under stress. Judy Ungar Franks unpacks these issues and challenges readers to consider whether the industry will regain clarity or fall into deeper chaos. \u003cp\u003e\u003c\/p\u003eThe third edition features new sections on the business of media and on future media transformations from individualized chaos to consolidated clarity. In a world where such clarity is fleeting, this book empowers readers to cut through the noise and anticipate what comes next. \u003cp\u003e\u003c\/p\u003eEstablished theory comes alive with dynamic case studies and engaging discussion questions to fuel understanding for students in the classroom and media professionals worldwide.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Judy Ungar Franks\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798216367376\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Academic\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/08\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.91lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.96h x 6.14w x 0.78d","brand":"Judy Ungar Franks","offers":[{"title":"Paperback","offer_id":48154172981503,"sku":"9798216367376","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c313d597-a326-4ec2-8ec6-0e8b4c5e26e8.jpg?v=1770788382","url":"https:\/\/www.whiterainbookhouse.com\/products\/media-from-chaos-to-clarity-judy-ungar-franks-9798216367376","provider":"WR Book House","version":"1.0","type":"link"}