{"product_id":"media-interview-techniques-robert-taylor-9780749474720","title":"Media Interview Techniques: A Complete Guide to Media Training","description":"\u003cp\u003e\u003cb\u003eNever has media training been more relevant, or in-demand. Confidently deliver a key message, even in crisis conditions, and represent yourself or your organization using this unique collection of models and techniques. Featuring insightful anecdotes of interviews from the likes of George W. Bush, HRH Prince Philip, and more, this is a must-read for any PR executive, press officer or communications professional. \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eAny individual preparing for an interview with the media, however practised or well-rehearsed they are, worries about failing to convey the essential points, or encountering that awkward question in the glare of public scrutiny. As media channels multiply by the day, offering ever more opportunities for exposure, so they also present a growing probability of finding oneself in front of the camera, webcam, or microphone in a make-or-break encounter where every word, gesture or expression counts. \u003cp\u003e\u003c\/p\u003eMedia Interview Techniques is the authoritative guide to giving successful media interviews, combining the author's own unique models and techniques with a survey of published research and influential opinion, to help the reader prepare for any occasion when called upon to represent an organization publicly. \u003cp\u003e\u003c\/p\u003eSupported throughout with insightful anecdotes and transcripts of good and bad interviews given by George W. Bush, HRH Prince Philip, David Cameron and numerous public figures, this book presents a methodology which has been proven across the spectrum of industry sectors both nationally and internationally. \u003cp\u003e\u003c\/p\u003eWritten for those who speak on behalf of commercial companies, public services, charities, NGOs, or as a subject expert (or for those briefing clients prior to interviews), no communications professional can afford to be without a copy. \u003cp\u003e\u003c\/p\u003eThe book is also supported by online resources, including web links to relevant media interviews for each chapter and high-profile news stories.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert Taylor\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0749474726\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780749474720\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/24\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.71lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.48d","brand":"Robert Taylor","offers":[{"title":"Paperback","offer_id":43947079958783,"sku":"9780749474720","price":38.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_312668c7-6864-4386-8968-4a4da7b62704.jpg?v=1681516590","url":"https:\/\/www.whiterainbookhouse.com\/products\/media-interview-techniques-robert-taylor-9780749474720","provider":"WR Book House","version":"1.0","type":"link"}