{"product_id":"media-magnetism-christina-hamlett-9781432786496","title":"Media Magnetism: How to Attract the Favorable Publicity You Want and Deserve","description":"IS YOUR BUSINESS CLOSE-UP IN PERFECT FOCUS? Attracting - and maximizing - great PR opportunities for you, your idea and your organization is as much an art as it is a science if you want to sparkle in the spotlight. In this must-have book covering all aspects of today's media relations, industry experts offer \"been there\/done that\" tips, resources and guidelines on how to: - Make influential connections - Become sound-bite savvy - Endear yourself to reporters - Survive awkward moments - Use social media wisely - Manage a cost-effective campaign Looking for that portal to media magic? It's right here in your hands.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Christina Hamlett\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1432786490\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781432786496\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Outskirts Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/14\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.69lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.65d","brand":"Christina Hamlett","offers":[{"title":"Paperback","offer_id":44491568480511,"sku":"9781432786496","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_81741c9d-f626-4b02-bc6e-4fbf8855078a.jpg?v=1699451953","url":"https:\/\/www.whiterainbookhouse.com\/products\/media-magnetism-christina-hamlett-9781432786496","provider":"WR Book House","version":"1.0","type":"link"}