{"product_id":"media-management-boguslaw-nierenberg-9788323339908","title":"Media Management: A Comparative Analysis of European and American Systems","description":"This book compares American and European media management systems, emphasizing both practical and theoretical implications for successful media organizations. Peter Drucker said the twenty-first century's most important resource would be information, and that, contrary to traditional economics, the more information is widespread, the more valuable it becomes. The properties of this resource play a decisive role in media organization management. Drawing on research in media, information dissemination, and organizations, this book helps academics and professionals navigate the facets of media management by integrating them into a complementary whole.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Boguslaw Nierenberg\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8323339902\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9788323339908\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Jagiellonian University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/05\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs","brand":"Boguslaw Nierenberg","offers":[{"title":"Paperback","offer_id":44052618739967,"sku":"9788323339908","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d42ed27f-698f-41fb-a6d2-1cf020afae3b.jpg?v=1685019846","url":"https:\/\/www.whiterainbookhouse.com\/products\/media-management-boguslaw-nierenberg-9788323339908","provider":"WR Book House","version":"1.0","type":"link"}