{"product_id":"media-matters-john-fiske-9781138888203","title":"Media Matters: Race \u0026 Gender in U.S. Politics","description":"\u003cp\u003eNow, more than 20 years since its initial release, John Fiske's classic text\u003ci\u003e Media Matters \u003c\/i\u003eremains both timely and insightful as an empirically rich examination of how the fierce battle over cultural meaning is negotiated in American popular culture. \u003c\/p\u003e\u003ci\u003e \u003c\/i\u003e\u003cp\u003eMedia Matters takes us to the heart of social inequality and the call for social justice by interrogating some of the most important issues of its time. Fiske offers a practical guide to learning how to interpret the ways that media events shape the social landscape, to contest official and taken-for-granted accounts of how events are presented\/conveyed through media, and to affect social change by putting intellectual labor to public use. \u003c\/p\u003e \u003cp\u003eA new introductory essay by former Fiske student Black Hawk Hancock entitled 'Learning How to Fiske: Theorizing Cultural Literacy, Counter-History, and the Politics of Media Events in the 21st Century' explains the theoretical and methodological tools with which Fiske approaches cultural analysis, highlighting the lessons today's students can continue to draw upon in order to understand society today.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John Fiske, Black Hawk Hancock\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138888206\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138888203\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/04\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 332\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 5.40w x 0.80d","brand":"John Fiske","offers":[{"title":"Paperback","offer_id":44966264832255,"sku":"9781138888203","price":48.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b82b6a7b-468f-4055-9919-ad5f95897ee7.jpg?v=1711159351","url":"https:\/\/www.whiterainbookhouse.com\/products\/media-matters-john-fiske-9781138888203","provider":"WR Book House","version":"1.0","type":"link"}